Back to portfolio


I'm a Product Designer, specialised in creating research-led user interfaces. I am experienced working in agile start-ups and premium e-commerce brands. I approach design in a hypothesis-based way to test objectives and our assumptions.

I am experienced gathering data and customer insight from analytics, feedback surveys and on-site feedback to translate into intuitive, and functional interfaces. I have collaborated with product managers and remote developers, to define and implement innovative solutions. I follow practices of usability, accessibility and maintain a user-centered approach. I am also heuristic with my design approach, using resources like Baynard Institute to find usability solutions.

I am experienced working with Product Owners to define acceptance criteria and help test design on dev/uat environments for responsive web applications

I strive to create an open, inclusive and sharing culture, adovacate the best for users and regularly contribute by writing articles on Medium.


  • User research
  • User flow diagrams
  • Storyboarding
  • User surveys
  • Click-map user-testing
  • Card sorting
  • Wireframing
  • Prototyping
  • Design system creation
  • Responsive design
  • Acceptance Criteria creation
  • Design QA & testing


  • Sketch
  • ProtoPie
  • UserZoom
  • Zeplin
  • Miro
  • Adobe Suite
  • Baynard Institute
  • Nielsen Norman Group
  • Trello
  • Optimal Workshop
  • Google Analytics
  • SessionCam
  • Usabilla
  • Visual Studio Code
  • JIRA


  • HTML
  • CSS


BA(Hons) Graphic Design

Follow me