I'm a Product Designer.
Designing research-led interfaces & applications.


I'm a Product Designer, specialised in creating research-led user interfaces. I am experienced working in agile start-ups and global premium e-commerce brands. I approach design in a hypothesis-based way to test objectives and our assumptions.

I am experienced gathering data and customer insight from analytics, feedback surveys and on-site feedback to translate into intuitive, and functional interfaces. I have collaborated with product managers and remote developers, to define and implement innovative solutions. I follow practices of usability, accessibility and maintain a user-centered approach. I am also heuristic with my design approach, using resources like Baynard Institute to find usability solutions.

I am experienced working with Product Owners to define acceptance criteria and help test design on dev/uat environments for responsive web applications

I strive to create an open, inclusive and sharing culture, and regularly contribute by writing articles on Medium.


User research, user surveys, userflow diagrams, research synthesis, defining user goals, low-fidelity prototyping, user stories, card sorting, wireframing, responsive design, hi-fidelity designs, usability testing, remote click-map testing, design QA


Sketch, Invision, Zeplin, Draw.io, Adobe Suite, Trello, Github, Optimal Workshop, Survey Monkey, Google Analytics, SessionCam, Usabilla, Google Optimize




BA(Hons) Graphic Design, 2012

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