I'm a Product Designer, specialised in creating research-led user interfaces. I am experienced working in agile start-ups and global premium e-commerce brands. I approach design in a hypothesis-based way to test objectives and our assumptions.
I am experienced gathering data and customer insight from analytics, feedback surveys and on-site feedback to translate into intuitive, and functional interfaces. I have collaborated with product managers and remote developers, to define and implement innovative solutions. I follow practices of usability, accessibility and maintain a user-centered approach. I am also heuristic with my design approach, using resources like Baynard Institute to find usability solutions.
I am experienced working with Product Owners to define acceptance criteria and help test design on dev/uat environments for responsive web applications
I strive to create an open, inclusive and sharing culture, and regularly contribute by writing articles on Medium.
BA(Hons) Graphic Design, 2012